PEOPLE
Melissa Odabash hosted a memorable event at her brand-new store in Navarino Agora, and we had the opportunity to chat with her about style, ideal summer destinations, inspiration, and more.
Edited by Giorgos Tsiros
“I couldn’t think of a better place for a resort wear store than Costa Navarino. Its aesthetic perfectly complements my collection.” Melissa Odabash is undoubtedly one of the most fashionable presences at Navarino Agora this summer. The opening of her exclusive store was the occasion for a unique event in a relaxed and friendly atmosphere, with Melissa giving expert tips on choosing the perfect swimsuit. Additionally, two local artisans customized pareos for guests, embroidering their initials!
Melissa Odabash’s journey from a New Jersey native to the revered queen of swimwear fashion is inspiring. Scouted at a young age, Melissa’s successful modeling career whisked her away to Italy in her early twenties. It was here, amid the sun-drenched beaches and high-fashion scene, that Melissa identified a gap in the market for chic, sophisticated swimwear that she herself wanted to wear. This realization sparked the inception of her eponymous brand in 1999.
Her first collection, featuring elegant solid-colored bikinis, quickly expanded to include beachwear inspired by her mother’s 1970s crochet pieces. As the brand flourished, Melissa relocated to London, where she remains deeply involved in the daily operations of her now globally recognized label.
Beyond her design prowess, Melissa is a dedicated philanthropist. Her contributions to Fashion Targets Breast Cancer, Prince’s Trust, Kidsco, CHIVA, and the Elton John AIDS Foundation underscore her commitment to giving back. In 2015, she launched a mastectomy line with the Future Dreams Breast Cancer Charity, further solidifying her role as a champion for women’s health.
In 2022, Melissa was honored with an MBE, recognizing her exceptional services to international swimwear fashion. Her brand, hailed as “the Ferraris of the bikini world” by British Vogue, continues to set the standard in luxury swimwear, beloved by celebrities such as Cindy Crawford, Naomi Campbell, and Beyoncé. Each collection, crafted from the finest Italian fabrics and sustainable materials, embodies Melissa’s commitment to quality, fit, and timeless elegance. Melissa Odabash has redefined swimwear and empowered women globally, making her creations a staple for the distinguished traveler.
Melissa, welcome to Costa Navarino, and congratulations on opening your beautiful boutique. How does it feel to be here?
It feels amazing to be here; I couldn’t think of a better location to have a store.
Is it your first time in this destination? Are there any particular impressions you could share with us?
It’s my first time, and honestly, I’ve been bowled over by the surrounding beauty and the kindness of everyone here.
You have been dressing our summers in style for so many years now… What keeps you inspired?
During my travels, I love experiencing new cultures and seeing their unique textiles and patterns; I also love experiencing vintage styles in different countries and their traditional craftsmanship techniques.
Your swimwear designs draw their names from the most iconic seaside destinations worldwide… Can you talk to us about your “Greece” bikinis in particular?
I always name my favorite bikinis after my favorite places, and Greece is a very special place to me.
Are you happy with the presence of your brand in Greece?
I love that several stores in Greece allow me to showcase my full collection.
How about your latest collection? Is there a central concept or a theme?
Think Amalfi Coast, bold prints, and bright colors!
When it comes to swimwear, do you believe in trends, or is your main focus on what makes each of us feel good in our own skin?
Personal comfort and confidence should always be the priority when choosing swimwear. While trends can influence styles and designs each season, what truly matters is how you feel in the swimwear you choose.
There is more to your work than meets the eye, as you have been actively involved in many charities, including Future Dreams Breast Cancer, and promoting sustainable practices in producing your collections. How important is it for a fashion brand to be socially and environmentally present and try to leave a positive footprint?
It’s incredibly important for a brand to be socially and environmentally present these days. Customers are prioritising brands that have strong ethics and values regarding sustainability and inclusivity.
Please offer us a few tips for a great summer look.
I love pairing a bikini with my outfit. I’m obsessed with my orange mirage print. You can mix and match all my pieces, and I love that. Grab a metallic sandal and a gold clutch to complete your look, or pop on a pair of heels to take you from day to night.
What is your favorite summer destination?
I couldn’t pick just one, I love anywhere in the Mediterranean, but I have a soft spot for Capri.
Can you describe your ideal summer day (and night)?
My dream day would start with a sunrise hike in a beautiful destination, followed by a dip in the ocean and a long lunch by the sea. In the afternoon, I would discover the local culture and enjoy some shopping at the markets, followed by a gorgeous sunset dinner with my closest friends and family.
