Our Branding Identity

The concept underlying the Costa Navarino brand is the narration of stories. The area is rich in unique stories, dating from antiquity, as far back as 4,500 years, right up to contemporary times.

Our aim is for every Costa Navarino activity to be connected with a story. We want our guests to become familiar with our stories, experience some of them, and create and share their own. In this way, they themselves become part of the Costa Navarino story.

Having as our philosophy the preservation and promotion of the region's natural environment, as well as its cultural and historical heritage, Costa Navarino's artistic identity is inspired by the history of Messinia, conveying it at the same time in a more contemporary manner.

The main source of inspiration for the logos, typography and graphic elements were the ideograms and horizontal lines on Linear B tablets and the wealth of intriguing motifs found in the Palace of Nestor, as well as on various artifacts dating to the Mycenaean period. But while the inspiration came from classic iconography, we have created a graphic language that is distinctly minimal and modern.

We were thus able to put together a panorama of patterns, from which we drew artistic elements that appear in almost all brand applications and characterize our brand. Our palette is made up of colors found in our area, such as sandy beige, olive green and sky blue.

Our photographic identity is also very distinct. In every photograph we very subtly apply our patterns, developing in this way a clearly different image.

We ensure that the materials we use in various brand applications are natural or recycled, while for our gifts we prefer products and objects that characterize Messinia and create an association with its traditions and history.